News: VIP Cinema Seating Launches Radically Enhanced Seat at CinemaCon

New VIP Cinema Seating High Density Chair

The industry leader’s latest innovation offers a recliner experience in the footprint of a traditional seat.

(St. Louis, MO – February 26, 2020) – VIP Cinema Seating, the leader in the cinema seating industry and the pioneer of the reclining theatre seat concept, announced today that it will officially launch an innovative, new high density seating solution at CinemaCon in Las Vegas from March 30th – April 2nd, 2020. According to company officials, the new concept was designed to deliver on VIP’s promise to radically enhance the theatre experience and help its partners deliver bottom-line results. 

“An enhanced seating experience is not only expected by today’s moviegoers, but it is also proven to improve the bottom line for theatre owners by increasing attendance, concessions and ticket price,” says Michael Blatz, CEO of VIP Cinema Seating. “In fact, our partners are seeing an average 25% ROI from seating upgrades. That said, we recognize that many theatre owners want to upgrade their seating without sacrificing seat density which is why we designed this groundbreaking new concept.  This new seat will move us beyond the recliner and continue VIP’s aim of elevating the moviegoing experience – all while maintaining a similar density per screen.”

VIP Cinema Seating gave select theatre owners and customers a sneak peek at the new product during the research phase, which led to the chair being nicknamed “Wow” based on the reactions. The company will unveil the final product name at CinemaCon, which will be selected to reflect the enhanced technology and modern design:

  • Innovative proprietary VIP ConformaGel™ comfort seat
  • Patent-pending smooth VIP IntelliGlide™ movement with or without electric
  • Sleek pedestal for easy cleaning
  • Modular privacy options for an undisturbed experience
  • Luxury quilted back design as seen in today’s premium cars

In addition to these new technologies, the chair is completely modular for easy parts replacement, will fit on most current risers so no additional construction costs are incurred, and can be installed in at least 50% less time than a typical recliner.

“When we set out to design this new concept, our goal was to bring the next industry disruptor to the market,” says Blatz. “After the tremendous feedback we received during the research phase, and all of the work we have done since then to refine and perfect this product, we cannot wait to officially unveil it at CinemaCon.”

Customers interested in scheduling an appointment with VIP Cinema Seating at CinemaCon can contact the company by visiting the new website at www.vipcinemaseating.com or emailing info@vipcinemaseating.com.


About VIP Cinema Seating

With over 1,000,000 seats installed across the globe, VIP Cinema Seating is the leading manufacturer of luxury cinema seating in the world today. The company manufacturers in five state-of-the-art facilities in New Albany, Mississippi (US) that total over 900,000 square feet and can produce over 1,000 seats a day. The facilities run multiple vertical production cells using calibrated computer technology for guaranteed to-spec accuracy. Plus, they are designed with product and parts inventory capacity as well as build-to-order flexibility, allowing VIP to efficiently and consistently serve its partners.

VIP’s expert in-house sales team provides a consultative style partnership that is focused on providing high-performance custom solutions for every type of auditorium, including those with sloped floors, limited space issues, and remote access. With dedicated sales teams based in the U.S., the U.K. and Dubai, VIP Cinema Seating is able to service partners across the United States and the EMEA region.

For more information, please visit www.vipcinemaseating.com