News: VIP Cinema Seating Announces Major Rebrand, New Product Innovations

VIP Cinema Seating - Radically Enhancing the Customer Experience

The industry leader debuted new logo, tagline, and 2020 prototypes at the MENA Cinema Forum

(St. Louis, MO – December 9, 2019) – VIP Cinema Seating, the leader in the cinema seating industry and the original pioneer of the reclining theatre seat concept, has launched a major rebrand that includes a new logo and tagline as well as a completely redesigned website with product information, company details, and a new blog. According to company officials, the rebranding reflects VIP’s commitment to radically enhancing the customer experience. The new logo and tagline, “Experience Beyond™”, were revealed to industry insiders at the 2019 MENA Cinema Forum. The new website, which was inspired by the new logo and tagline, is now live at www.vipcinemaseating.com.

“Our new branding and website signal to our customers and employees that VIP Cinema Seating is at its core an innovation-driven company,” says Michael Blatz, CEO of VIP Cinema Seating. “We are the industry leader, but we are not going to rest on our laurels. Rather, we will always seek the next breakthrough in seating technology to best serve our customers and their patrons.”

VIP Cinema Seating also gave a sneak peek at some of its product innovations for 2020 at the MENA Cinema Forum, with a unique concept of showing only prototypes in its booth. Select attendees were invited to experience these prototypes in an actual theatre environment using new virtual reality technology. Here, the seats were shown as they would appear in a theatre, allowing viewers to utilize the various feature sets – even down to ordering and eating popcorn. Among the new prototypes shown was a high-density solution for cinemas, performance centers, and indoor arenas with innovations in comfort, design, and movement.

“We had a great time meeting with our existing and prospective customers at MENA, and it was really exciting to unveil the new high-density solution,” says Blatz. “The reaction was very positive, showing tremendous potential for this to be another true industry disruptor for VIP Cinema Seating.”

Customers interested in learning more about VIP Cinema Seating’s current products and services, or their 2020 prototypes, can contact the company by visiting the new website at www.vipcinemaseating.com or emailing info@vipcinemaseating.com.


About VIP Cinema Seating

With over 1,000,000 seats installed across the globe, VIP Cinema Seating is the leading manufacturer of luxury cinema seating in the world today. The company manufacturers in five state-of-the-art facilities in New Albany, Mississippi (US) that total over 900,000 square feet and can produce over 1,000 seats a day. The facilities run multiple vertical production cells using calibrated computer technology for guaranteed to-spec accuracy. Plus, they are designed with product and parts inventory capacity as well as build-to-order flexibility, allowing VIP to efficiently and consistently serve its partners.

VIP’s expert in-house sales team provides a consultative style partnership that is focused on providing high-performance custom solutions for every type of auditorium, including those with sloped floors, limited space issues, and remote access. With dedicated sales teams based in the U.S., the U.K., and Dubai, VIP Cinema Seating is able to service partners across the United States and the EMEA.

For more information, please visit www.vipcinemaseating.com