3 Reasons to See a Movie This Weekend

When it comes to making weekend plans, many of us would rather crawl under the covers and not wade through all of the options. (After all, the couch has been calling your name all week). From streaming services to video games to social media, it seems today’s world is pushing us to stay within the confines of our homes when the workweek is done. While it is important to unwind and relax on the weekends, it is also important to get out and enjoy experiences with friends and family. Here, we will give you 3 simple – but important – reasons why seeing a movie this weekend is one of the best choices you can make!

1. The Big Screen Makes Any Movie Better

As Steven Spielberg famously said, “Every time I go to a movie, it’s magic, no matter what the movie’s about.” While home theatre technology has made some great advances, there is still nothing quite like seeing a film at your local movie theatre. From the moment the lights go down to the rolling of the end credits, movie theatres allow you to block out the world outside and fully immerse yourself in the story and characters on screen. Plus, there is nothing quite like movie theatre audiovisual technology, including stunning widescreen visuals and surround sound.

2. Get Dinner, Drinks, and a Movie…All At Once

It wasn’t that long ago that dinner and a movie had to be planned as two separate activities in one evening. (That is unless you are the type who enjoys popcorn and candy for dinner.) With many theatres now offering elevated dining options including hot meals and craft cocktails, you no longer have to plan separately or choose between the two. In fact, movie theatre dining has improved so much over the years that food publications such as Eater are writing about theatres as dining destinations.

3. Experience a New Level of Comfort

Remember the days when you had to squirm around to get just a little comfort in a stiff theater seat, all while trying to awkwardly balance your candy, popcorn, and drink? Thankfully, those days are in the past for theaters who have upgraded to luxury cinema seating. Many theaters now offer extremely plush and comfortable seating, with recline options at the head and foot of the seat so moviegoers can find their optimal position. Plus, these seats are often equipped with small dining tables to safely hold your food and beverage so you can focus on enjoying the movie. Looking for the ultimate comfort indulgence? Some theaters even offer bells and whistles like heated seats and USB ports to charge your phone while you sit back and relax.

Now, you have 3 solid reasons to put a “movie night out” on your weekend to-do list. From the magic of the big screen to elevated food and beverage to indulgent comfort, today’s theaters are designed to deliver an unforgettable experience from the previews to the credits.

Are you a movie theater owner looking to take your experience to the next level? We can help. Contact us today to learn how we can transform your theaters and help grow your bottom lines. 

Fewer Seats, More Profit: Can It Work?

While theatre owners are always looking for ways to enhance the moviegoing experience for their patrons, the thought of remodeling auditoriums with premium seating can seem a bit daunting. After all, reducing the number of auditorium seats to increase the bottom line seems a bit counterintuitive at first. However, at VIP Cinema Seating we know that this concept actually helps our theatre partners maximize their revenue. Here, we will break down how transforming movie theatres with premium reclining seats helps create experiences that drive profit.

Radically Enhancing the Moviegoing Experience

It wasn’t that long ago that theatre seats were nothing more than a spot to sit during a film. Seat quantity was the top priority for theatre owners, who saw this as an opportunity to sell more tickets and concessions. While this concept was great for theatre owners, it was less than ideal for patrons who were often sitting in not-so-comfortable seats for the duration of a film. And, this was all while they were struggling to balance their popcorn, candy, and beverages.

That all changed when VIP Cinema Seating introduced a luxury cinema seating concept that would go on to revolutionize an entire industry. The product was a no-brainer: a super comfortable, reclining theatre chair with cupholders for beverages and tables for food that patrons would actually enjoy sitting in for the duration of a film. The concept was a tougher sell: remodel your auditoriums with fewer, but much improved, seats. How could theatre owners do this and still drive the ticket and concession sales they needed to grow their business?

How Can Fewer Seats Drive More Traffic?

According to Inc., “Over the past few years, the US has witnessed a tectonic shift in spending with 4x spending devoted to experiences rather than physical goods.” For the movie theatre industry, this means that the days of simply providing a place to sit during a film is no longer enough. It means that now is the time to transform theatres into places where moviegoers can have unforgettable, full-sensory experiences that start with premium reclining seats.

Couple watching movie in reclined seats with popcorn

Does this concept really work? Since introducing the premium reclining cinema seating concept to the industry, we have installed more than 1 million VIP seats across the globe. The results have been phenomenal. For example, after helping a major theatre chain remodel all of its auditoriums in 2019, they experienced an 80% increase in attendance and a 60% increase in their return on investment.

New Food & Beverage Options

VIP Cinema Seating offers a variety of chair upgrades, including individual tables that comfortably hold food and beverage. With this enhancement, theatre owners can offer additional concession options such as hot meals and premium cocktails. Not only does this drive increased concession sales for theatres, but it has also dramatically changed how the public thinks about movie theatres and dining. In fact, our partners at AMC recently made Redbook’s list of Top Movie Theater Restaurants in the US.

Couple eating dinner from theatre concession in seats with tables

VIP Cinema Seating is proud to have introduced the reclining cinema seating concept to the industry, helping our partners to increase traffic and concession sales to maximize their profits. If you are a theatre owner or partner looking to enhance your experience and bottom line, contact us today for a consultation.

Top 5 Moments in the History of Cinema

Today’s moviegoers have pretty high expectations when it comes to the cinema experience. From reclining theatre seats to high-end food options to the latest visual and sound technologies, it seems that no stone has been left unturned in today’s modern movie theaters. While it seems like the movie theaters of years past could never compare to the comforts and technologies available today, the experience has always been built around giving patrons a reason to leave the house and see the latest films. Here, we will take a look back at the history of cinema and how it has evolved with technology and customer expectations to become what it is today.

Since moving pictures were first introduced, people have been fascinated by storytelling brought to life on screen. Not only do movies provide entertainment and a welcome break from the stress of everyday life – they help moviegoers feel an emotional connection to others through important story arcs and character development. This new type of experience moved people to rush to the theaters time and time again. Then, things changed with the introduction of television, a concept that allowed people to experience the same type of visual storytelling from home (albeit on much smaller screens). Even so, the magic of the cinema was now competing with the comforts of home, and in order for theaters to survive, they would have to up the game and give patrons good reasons to buy tickets.

Since then, the magic of cinema has moved beyond storytelling into full sensory experiences that include advanced comfort seating, elevated food and beverage options, and state-of-the-art projection and sound technology. Read on for a recap of 5 key moments that brought us from the first motion picture to the radically enhanced experience of today.

1891: The Invention of the Kinetoscope

The Edison Company successfully demonstrated a prototype of the Kinetoscope, an early motion picture device designed for films to be viewed by one individual at a time through a peephole viewer window at the top of the device. While this was not an actual movie projector, it did create the basic approach for cinematic projection.

The original Kinetoscope

1895: The Cinema Concept is Born

The Lumiere brothers were the first to show moving pictures to a paying audience in December 1895 in Paris. Their groundbreaking invention, the Cinematographe, was a “three-in-one” device that could record, develop, and project motion pictures – making it the world’s first film camera. The brothers used this to shoot footage of what we would now consider mundane, everyday activities – but this was revolutionary to the public back then.

Illustration of the emulsion process at the Lumiere Brothers' factory, circa 1894

The 1930s: The Golden age of Cinema

By the early 1930s, most feature-length films were presented with sound, and by the mid-1930s, some were also in full color. This led to cinema becoming the most popular form of entertainment and the rise of the modern celebrity, with actors such as Humphrey Bogart and Lauren Bacall becoming household names – and tabloid fodder.

Old Hollywood starlet poses for glamorous photo

1953: Introducing CinemaScope

The French physicist Henri Chreien forever changed cinema with his invention of the CinemaScope filmmaking process in the late 1920s. This technique uses a special lens to fit a wide picture onto standard 35mm film, then uses a special projection lens to restore image clarity for widescreen expansion, without distorting the image proportions. As groundbreaking as this was, the technology was mostly ignored until introduced on the big screen in 1953 by Twentieth Century-Fox Film Corporation. Within several years, most major films were shot for widescreen projection.

Empty modern day movie theater with widescreen

2008: The Luxury Recliner Chair Concept is Introduced

While the ways films were shot and shown continued to advance from the introduction of CinemaScope through 2008, very little changed when it came to the cinema experience for moviegoers. In fact, theatre patrons typically sat in the same types of seats and enjoyed the same type of concessions that people did back in the silent film era! All of that changed in 2008 when VIP Cinema Seating introduced a new type of cinema seating concept that would revolutionize the experience – and patron expectations – forever. The concept proposed that fewer, but better, seats would drive theatre traffic and revenue as more theatres found themselves competing with home-streaming services and other forms of entertainment. Today, VIP Cinema Seating has installed more than 1 million of their seats across the globe, helping theatre owners to drive more traffic, increase concession sales, and maximize profits – proving that when the experience is great, people will head out to the cinema.

Two friends at the movie theater sitting in reclining chairs enjoying food and drinks

The Evolution of Cinema Continues

It’s truly amazing to take a walk back through the history of cinema to learn how movies came to be and how the theatre experience evolved into what it is today. We are proud to be part of an industry that brings innovative storytelling to moviegoers and to provide them with revolutionary seating options that make their experiences unforgettable. There’s no doubt that the innovations will continue in the cinema industry, and we remain dedicated to always looking for what’s next to help our partners grow their bottom lines.

Do you want to be part of a radically enhanced cinema experience? Contact us today to find out how we can help transform your theatre and grow your bottom line.