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About

Innovation, not imitation.

WE ARE THE ORIGINAL CINEMA SEATING PIONEERS.

In 2005, the top five grossing movies in the U.S. alone brought in over half a billion dollars in ticket sales, with movie patrons being entertained by the very latest in screen and surround sound technology. And…this all happened while moviegoers sat in seats that weren’t so different from those of the silent film era.

That all changed in 2008, when we introduced a breakthrough in cinema seating technology that would go on to revolutionize the moviegoing experience, driving more patrons to theatres and reinvigorating the industry.

We are proud to partner with some of the leading theatres in world, including:

Our History

2008

Launched as a residential furniture manufacturer in New Albany, MS a town deeply rooted in the furniture industry for more than 160 years.

2012

Pivoted business strategies to disrupt the cinema market by launching luxury recliner seating for movie theatres.

2015

Expanded to +900,000 sq feet of office, inventory space and manufacturing facility to become the largest manufacturer of luxury cinema seating in the world.

2017

Proven success of the VIP recliner seating concept leads to over 500,000 seats sold.

2019

International offices in the UK and Dubai open as part of global expansion.

2019

Corporate office moves to St. Louis, MO.

1st

To introduce the luxury recliner chair concept to the movie theatre industry.
To introduce recliner chair designed for sloped flooring.
To launch the zero gravity movement.
First to introduce modular seating.

OUR STATE-OF-THE-ART FACILITIES AND PROCESSES

Every VIP Cinema Seating project is meticulously handcrafted in the USA at our facilities in New Albany, MS – a town deeply rooted in the furniture industry for more than 160 years. With over 900,000 square feet of manufacturing facility and operations space, we are the largest manufacturer of luxury cinema seating in the world, equipped to produce over 1,000 seats per day and efficiently service our customers.

We run multiple vertical production cells, and all of our frames, upholstery and seating foams are designed and cut using calibrated computer technology for guaranteed to-spec accuracy. Before the production process even begins, we select the finest materials for our products, including high-density polyurethane seating foam, kiln-dried hardwood, plywood, steel frames and recliner mechanisms from market-leader Leggett & Platt.

Our dedicated staff of highly-skilled furniture experts then moves those materials through the production process with a trained, watchful eye, making sure the product meets our high quality standards across every stage.

we can produce over 1,000 seats a day
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TODAY, THERE ARE A HOST OF IMITATORS – BUT WE REMAIN THE UNDISPUTED LEADER IN INNOVATION AND SERVICE.

We may have already changed the moviegoing game, but we are never done innovating. We are always looking for the next breakthrough in cinema seating technology, so our partners can continue to deliver unforgettable experiences to their customers. Our partnership-focused service approach means that we collaborate with you along the entire theatre renovation process, ensuring that your unique needs are not only met – but exceeded. Then, we don’t stop when the renovation is complete. We remain dedicated partners to your ongoing product service and long-term growth plans.

LATEST BLOG POSTS

A Message from Our CEO

March 17, 2020

In light of the impact that COVID-19 has had on our industry, we wanted to reach out to our valued customers and business partners with this message from our CEO. As we continue to monitor the news, please stay safe and take care of each other.

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New VIP Cinema Seating High Density Chair

News: VIP Cinema Seating Launches Radically Enhanced Seat at CinemaCon

February 26, 2020

he industry leader’s latest innovation offers a recliner experience in the footprint of a traditional seat. Read the press release for more.

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Family watching a movie in theatre with reclining chairs and food

Movies Still Offer the Most Value for Family Activities

February 25, 2020

In the age of streaming services people still choose to leave the house to experience the magic of the cinema together. And, it’s not just the experience that is driving people to their local theaters – it’s the value that families get when choosing to see a movie over other popular out-of-home activities.

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