Today, a host of imitators have reached for the spotlight, but VIP remains the cinematic seating leader, attracting market share with true star quality in product and service.

A true partnership: Working with a unmatched range of options—from power recline to call buttons to cup holders—VIP’s expert in-house product team provides a truly custom process and a true partnership, from start to finish. Theatre owners get high performance solutions that are precisely right for them. And VIP products are all American-made, with guaranteed American quality.

That level of excellence is what audiences today are demanding. While in 2005 VIP’s revolutionary brand of comfort was unheard of, today hosting audiences without it is like a certain boy wizard without his magic—unthinkable.

And fortunately for VIP customers, VIP seating is almost as easy a waving a wand.

Our Process and Facilities

Every project is handcrafted in the U.S.A. in our state-of-the-art facilities in New Albany, Mississippi. With an expansion in 2015, VIP Cinema Seating now has over 600,000 square feet of manufacturing facility and operations space, making it the largest manufacturer of luxury cinema seating in the world.

We run multiple vertical production cells, and all of our frames, upholstery and seating foams are designed and cut using calibrated computer technology for guaranteed to-spec accuracy. Before the production process even begins, we select the finest materials for our products, including high-density polyurethane seating foam, kiln-dried hardwood-plywood, steel frames and market-leader Leggett & Platt recliner mechanisms. Our skilled staff moves those materials through the production process with a trained, watchful eye, making sure that eachand every stage produces top-notch results.

VIP is meticulous about getting it right the first time. Should any of our products ever need servicing, our legendary service program kicks in and makes things right — right away.